A Journey of Reinvention and Expansion
May 12, 2025
If you’ve ever felt the pull to reinvent yourself, to step into a new chapter that feels more aligned with your soul, you’re not alone. My own journey has been anything but linear, and today, I want to share the story behind my biggest life and business pivot yet—a story of courage, identity, and the power of following your inner calling.
A Multicultural Beginning and a Corporate Climb
For those who are new here, let me introduce myself. I’m a French-Canadian and Mexican who grew up in sunny California, traveling the world with my parents as we followed my father’s diplomatic missions. My academic path was as diverse as my upbringing, with three university degrees in Tourism Business Administration, International Relations, and Digital Marketing. For nearly two decades, I climbed the corporate ladder, reaching senior and leadership positions.
Looking back, I now understand—thanks to my undefined G center in Human Design—why my life has taken so many different directions. Every twist and turn was leading me to where I am now, and to the mission my soul was always meant to fulfill.
The Turning Point: Darkness and Awakening
Like so many, 2020 was a year that shook my world. After the birth of my daughter in August, I found myself navigating postpartum depression and a deep, dark night of the soul. It was a time of profound questioning and transformation. In 2021, I made the bold decision to leave the corporate world for good and follow my spiritual calling. I became a certified transformational life coach, diving deep into Human Design and the art of guiding others through change.
That same year, my husband and I made another life-changing decision: to leave the cold of Quebec behind and move permanently to Mexico with our two children. I officially launched my online business, stepping into entrepreneurship after a year of coaching for free or in collaborative contexts.
Achievements and the Realization of “More”
By January 2024, I took a moment to reflect on everything I had accomplished: planning our big move to Mexico, handling paperwork, finding housing and schools, growing my online business, and serving French-speaking clients—all while enjoying the beauty of Puerto Vallarta.
But something felt off...
I realized I was limiting myself by only serving French-speaking clients and only offering transformational life coaching and Human Design readings, despite my background in business and marketing strategy. Entrepreneurship and building a business truly light me up, and as a Generator, that’s essential for my energy and fulfillment.
The 14-Month Pivot: Expansion and Narrowing Focus
In the spring of 2024, I made a pivotal decision: to expand from French to English and a global audience. I knew I had the trilingual capacity to serve more people, so why hold back? This pivot also meant expanding my services from transformational life coaching to intuitive business coaching and strategy.
At the same time, I decided to narrow my niche, focusing on mothers in business and working moms who want a side hustle or want to grow a business. Letting go of my previous offer suite—archiving Spark, digital products, workshops, and more—was an emotional process, but it was necessary to make space for new, business-focused offerings.
Identity Shifts and Community Building
This 14-month pivot has been more than a business strategy; it’s been a deep identity shift. I feel I am becoming more of my true self, and with that comes big questions, reflections, and breakthroughs. I’ll be sharing more about these insights in future posts.
Living in Puerto Vallarta fills me with gratitude, but I also feel the distance from family and friends in Canada. Last fall, I knew it was time to start meeting people and building community. Inspired by my 4 line in Human Design, I began networking and eventually created a group for mompreneurs and working moms in PV. This group has been growing ever since, helping me reconnect with my vision for Alchemize: a global hub for conscious creators and entrepreneurs to thrive.
What’s Next: A New Vision for Alchemize
Reconnecting to my vision has led to even more breakthroughs and insights about my brand. I’m now planning a new signature program and laying the foundation for offers that will help mothers worldwide align their business and life with their energetic blueprint—without sacrificing what matters most to them.
An Invitation to Your Own Reinvention
If you’re navigating your own pivot, craving more alignment, or simply curious about what it takes to reinvent yourself and your business, I invite you to join me on this journey. The path to becoming your true self is rarely straightforward, but it is always worth it.
Thank you for being here, for witnessing my story, and for being part of this community. If any part of my journey resonates with you, I’d love to hear from you—whether in the comments, by email, or in a private message. Here’s to embracing change, honoring our true selves, and building a life and business that lights us up.
With love from Puerto Vallarta,
Jessie Cabello
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